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4 Things ALL Articles Must Have

Date Created: 20/09/2022

The importance of articles on today's websites and internet-based businesses is immeasurable. They have a great impact on the success and increase of traffic to a website. They have become a key element in making a website work and turn a profit. A website owner and operator must have the common sense to include articles in their website that work for them and bring them the many benefits that articles have for their website.


Articles are known to be the driving force when it comes to bringing visitors to a website. Articles help websites rank well on search engine results pages. The higher a website ranks, the larger its share of the traffic pie. With a large number of visitors, there are also more profits and more potential for other income-generating activities.


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But it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well-written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others.


Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.


  1. Keywords and Keyword Phrases

An article must always be centered on keywords and keyword phrases. As each website visitor goes to a site, some are just merely browsing but looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer, Etcetera). It could be anything they want.

The important thing is that you have an article that has keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts.  Many tools on the internet provide service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.  


  1. Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by search engines.

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  1. Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts, and statistics. Try to get great information and as many facts as you can. A good and well-written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.


  1. Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, don’t ever forget to include a link to your site. A little resource box with a brief description of your site should always be placed right after the articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.


If you’d like to learn more about Blog Marketing, feel free to contact the experts at OneTeam.


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