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7 Tips to Creating Publicity for Corporate Events

Date Created: 31/07/2021

Organizing corporate events can be exciting and interesting, but at the same time stressful and nerve-wracking. This is especially true when corporate event managers are faced with the dilemma of creating an enjoyable and useful event while also being tasked with the responsibility of promoting the event. 

However, with the right approach, creating publicity for corporate events becomes an easier task to accomplish. The following tips will give you an insight into some of the best practices used when creating publicity.

1. It is always a good idea to work as a team and delegate the task of creating publicity to a particular team member. This way you won't be caught up in the legwork, but will be more involved from an event manager's perspective. Your job then is to make decisions and guide others in getting things done for you.

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2. Choosing the right person to delegate this task is also an important factor in the success of your event. It is important that this person has the necessary contacts with media outlets such as television stations and newspapers, well before the event begins. 

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3. Use short texts for direct mailers or newspaper advertisements. Good editing and good copy go hand in hand to make your promotional materials effective. Thick information packets are also out of the question unless specifically requested by the recipient. 

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4. Try not to use overly creative or flowery promotional copy. Your audience doesn't have time to decipher your message, and it's best to send them something direct and concise.

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5. Although it goes without saying to include a contact number or email address in your promotional materials, you may be surprised to find that many corporate event organizers actually overlook this. Keep this in mind so they can contact you for more information.

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6. No one wants to read outdated information. Therefore, keep your press releases as relevant and up-to-date as possible.

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7. Always stick to the truth when answering questions from members of the media or holding a press conference. Many corporate event managers tend to exaggerate and end up presenting an event that falls short of expectations.

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Learn how to best promote your event. Find out what areas to avoid and what to focus on to make your event successful. For more information on event management, feel free to contact the experts at OneTeam.

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