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Effective Email Marketing

Date Created: 12/09/2021

Email marketing is one of the most popular forms of internet advertising. This is because the concept of email marketing has many distinct advantages. However, email marketing also has some disadvantages. In this article, we will go over the pros and cons of email marketing and also give you some insight on how to plan and execute an effective email marketing campaign.

Email marketing certainly has several unique advantages over other types of marketing, both online and offline. Perhaps one of the most important benefits of email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising, but traditional types of advertising such as television, radio, and print media are not nearly as effective at reaching potential customers around the world at once. 


Another great advantage of email marketing is that it is extremely cost-effective. This is significant because there are many other types of marketing, including internet marketing, that are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally, you already have a list of email recipients who are interested in your products and services, so there is no cost associated with obtaining a list of email addresses. Also, the cost of sending emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost-effective. 


However, there are some costs associated with email marketing. Primarily, these are the costs associated with writing the advertisement and creating graphics to accompany the email advertisement. To do this, you will need to hire a copywriter to write the copy for the advertisement and a designer to create and implement the graphics. The cost of these services varies quite a bit, but generally, you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could. 


The most obvious disadvantage with email marketing is the possibility that your email marketing will be considered spam. This is a very important issue as it could prove to be quite costly in terms of profit margin for your business. Every day, internet users are bombarded with unsolicited emails that serve as advertisements. This problem has reached epic proportions, and the abundance of spam infiltrating the email inboxes of innocent internet users means that they need to be wary and suspicious of any email they receive unsolicited that appears to be promoting a particular product or service. 


Emails that contain subject lines or content that appear to resemble spam may be automatically transferred to a spam email folder by the email system. Emails that are not automatically deleted may be deleted unopened simply because the recipient does not recognize the sender of the email. Both of these problems can result in the business owner essentially wasting their time because recipients do not even see the emails promoting the products and services offered by the business. They can also lead to complaints being filed against the business for sending spam. 

Now that you know the pros and cons of email marketing, you may be wondering how you can maximize the benefits to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of past customers who have expressed a desire to receive emails with information and advertising, as well as potential customers who have also expressed an interest in receiving more information. 


The content of the emails should also be well thought out. You should highlight the products and services you offer but do so without giving the appearance of a hard sell. A writer with experience in writing this type of copy should be able to help you write insightful and accurate copy that also entices readers to learn more about your products and services. Finally, your emails should give readers a call to action. This should be a statement that prompts the reader to take a specific action, such as making a purchase or researching a product.

For more information about Email Marketing, feel free to contact the experts at OneTeam.


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