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Getting Free Publicity for Your Business

Date Created: 10/01/2022

Publicity means telling the world how great you are, while publicity means letting others tell the world how great you are. Businesses and organizations that understand the importance of publicity tend to be more successful than those that reach their target audiences with advertising alone.

Newspapers, magazines, and radio and television news are full of stories about businesses and organizations. Those who know how to present materials professionally to the right people get media coverage for free, while those who do not understand how publicity works must rely on large advertising budgets to reach their target audiences, usually with less impressive results.

If you can get a news organization to cover your event or praise something you do, you have gained a tremendous amount of credibility that simply cannot be achieved through paid advertising.

The first step in reaching media representatives is to write an appealing press release. Its main purpose is to get an editor or producer interested in what you have to say or what you do. It should contain enough information, details, and quotes that an editor can turn into a story without ever having to call you.

A media release is another way to reach the press. It is used to give editors the details of an event in such a way that they can send a reporter or camera crew.

There are dozens of other ways to get coverage, such as placing features or writing pitch letters offering your expertise on a particular topic for quotes or interviews on the air.

If you would like to learn more about Publicity, feel free to contact the experts at OneTeam.


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