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How to Use Social Media for a Political Campaign

Date Created: 25/06/2020

It may not sound reasonable, but social media and politics can work together even though that the latter may seem like a much more serious process than the former. Of course, engaging people is basically what politics is about, even though the term engagement is relatively recent.

After all, social media can make politicians’ job easier, not only by helping them find existing supporters, but also by allowing them to listen to what those supporters have to say. It makes sense that, after all, a good social media political campaign strategy is essential for the success of a whole political campaign.
For the record, election campaigns always start long before their announcement and some key elements help set the right fundamentals.
So, to build the best possible political social media campaign, you can use the 21 political campaign digital strategy tips below and be prepared before even anything starts.

1) Take into account that running a political campaign is like running a brand, and therefore, you need to have a good understanding of what your brand stands for.

2) Form a political social media team. It is necessary to help you manage your social media accounts, create content, respond to comments, and grow your social media following.



3) Create a political social media strategy through designing a social media calendar, defining engagement goals, making potential partnerships, collaborating with influencers, and planning for any paid social media efforts.

4) Verify your political social media accounts. It doesn’t take much time and it ultimately pays off in terms of providing authenticity to your political campaign accounts.

5) Conduct a thorough research for your target audience and try to understand as much as you can. These are the people you’re trying to reach so you need to comprehend their needs, their behaviors, to know what social networks they’re on, and what counts most to them. 



6) Have a strategy in place for PR blunders. Always plan for the worst and hope for the best because accidents are supposed to happen. Think about how you’ll approach it before it happens.

7) Keep in mind that political campaign accounts should be a separate story from personal accounts.

8) Use social media tracking tools like social walls and social media monitoring tools to keep track. People will engage with your political campaign accounts, and key political competitors are there too.

9) Put your focus on multiple social media channels and chat with people wherever they are.

10) Tailor your message to reach your target audience. Make sure it is understood by them because they are people that matter.

11) Keep in mind that each social channel has its posting style that most people follow, and make sure you do too. You should not post the same on Twitter which is different from Facebook and Facebook which is different from Instagram.

12) Actual photos can be more vivid than stock photos for the more visual oriented media like Instagram. Be sure to grab the attention through those photos as much as possible.

13) Do not forget to create a YouTube channel, through which you can use video content. Yes, Instagram, Twitter, and Facebook are suitable too, but YouTube is a necessary addition. You can host videos from your election campaign tour and create important messages you want to share with your followers.


14) Do not forget about online community forums. These are great for starting discussions, getting feedback, and answering questions about your political campaign or topics that are important to your campaign.

15) Use social media content curation tools. They are there to help you build out the content you use on your social media channels.

16) Remember that not going viral is not a sign of failure, but a regular occurrence.

17) Never hesitate to ask your followers for feedback. Regardless of whether that is positive or negative, it is a quick way to get a sense of what is important to your supporters and non-supporters. It also shows that you care about their needs and desires.

18) Try to encourage your followers to spread the word and grow your social following as much as possible. This can be truly important during periods of fundraising.

19) Add your social accounts to your campaign website and email signature. You can also add a social feed to your website that aggregates your political campaign’s social media posts into one place.

20) To further increase you followers, social media contests can be a great solution. Social sharing contents can give reason to your existing followers to share the contest’s social posts on their social profiles, with each share getting more views.

21) Make partnerships with influencers and organizations that want to support your political campaign. Collaborate with people who are willing to share your posts with their followers too.


OneTeam consists of a dedicated team of public affairs experts. We help our clients improve their reputation by shaping opinions, advocating on their issues, creating engagement and building strong relations with the public and private sector, at all levels of public policy (international, national & local).


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