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Logo Design Techniques

Date Created: 18/11/2021

Your logo is a tangible representation of your identity and image. This means that everything you decide to do with your logo - the colors, the shapes, and even the lines - should reflect the image you want your target readers to remember you by many years from now.

It represents your values, your beliefs, and the traditions you have in your business. That's why you put so much effort into developing the right logo, especially for your full - color business cards.

Here are some ideas for your logo design that you can consider when you start creating your logo:


This technique is more of a back - to - basics kind of thing. It represents simplicity rather than creativity in the design of your logo. Big companies have returned to this type of logo design, making the classic trend that was so popular in the 70s one of the hits again today.

The technique is based on basic geometric lines with a little visual twist. Especially with the advent of computers and digital technology, the natural geometric lines of the 70s are a perennial favorite.



This technique uses two or more droplets so that it looks like they are combining into one. They usually reflect a union and a coming together of ideas, which is very expressive, especially if it is a more technical and scientific design. Often this logo design has flat shapes, while in some cases there are highlights or shadows that give the feeling of a multi - dimensional effect in your design.

Natural spirals

This logo design is created when you use two elements together to create a natural and less artificial spiral shape. This technique is more of a nature - inspired design than a computer - generated design. The unaffected combination of apparent disorder and geometry in the design provides order and freedom at the same time.


This is a reaction to the growing youth market, which needs its design structure. Youth has always been one of the driving forces that every shop owner and marketer needs to focus on. That's why in the late 60s and early 70s, designs that catered to the personality of the youth market became very popular. This type of logo design keeps popping up, especially for businesses that focus on the ever - evolving youth niche.


There are many more logo designs that you can use to create your own. The most important thing is that any design you choose embodies what you value most in your business because that will be yours for a very long time. If you would like to learn more about Logo Design, feel free to contact the experts at OneTeam.



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