oppo – Launching a Global Tech Brand with Local Power

OneTeam supported OPPO in the launch and positioning of the Reno12 smartphone series in the Greek market. A comprehensive communications strategy was developed to highlight technological innovation, advanced AI features, and everyday usability. The team created original digital and social content, adapting global product messaging to local audiences.

Media and KOL engagement included experiential activations, technical workshops, and collaborations with photographers, enabling hands-on product experience. The campaign connected technology performance with real-life use cases, generating authentic coverage across tech and lifestyle media. Out-of-Home activations and ongoing PR activities further strengthened visibility and awareness. Overall, OneTeam positioned the Reno12 series as accessible, innovative, and reliable for a broad consumer audience.