SAMSUNG – Eleven-Year Collaboration – gained momentum and significant market share

At OneTeam, we partnered with Samsung Hellas for over eleven years, supporting the brand’s development through a fully integrated marketing and communications approach. Acting as an all-in-one agency, we delivered marketing strategy, 360° communications, sales and promotional activations, PR activities, sponsorships, press office services, media relations, and performance monitoring.

Our work ensured optimal product positioning across 300 retail stores through a dedicated 50-person field force, while audits of promotional activities and ROI tracking provided actionable insights. We also trained store staff, strengthened retailer relationships, and reported key market metrics such as market share and competitor pricing. By translating data into strategic recommendations, we supported Samsung’s overall brand strategy and growth.