Uber – Rebuilding Trust & Visibility in a Sensitive Market

OneTeam developed and implemented a comprehensive Brand Communications strategy for Uber in Greece, addressing confusion around the brand’s local operations as a technology platform connecting passengers with licensed taxi drivers. The strategy focused on clarifying how Uber operates in the country, increasing brand awareness and app usage, and positioning the brand as the safest taxi-hailing option in Athens and Thessaloniki.

A 360° campaign was executed through strategic partnerships, Out-of-Home media, events, sponsorships, and creative content. Brand visibility was reinforced in high-traffic locations, while national and international events aligned with Uber’s values supported broader engagement. Amplification across social, press, and corporate channels, combined with influencer, community, culture, lifestyle, cinema, and media activations, helped integrate Uber into the daily life of the cities. The campaign successfully strengthened brand recognition and trust.