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The Best Online Reputation Management Guide

Date Created: 2/01/2020

If you run a business, no matter how big it is, or what it is about, your most major concern is about making people think of it in a positive way. Well, Online Reputation Management is really about enhancing your brand’s recognizability and creating a positive mindset to people whenever its name pops up in their mind.

What business people used to do 50 years ago in order to strengthen their brand’s reputation was being polite, smiley and generous whenever they came across people. Think of the web as a huge cocktail party where you’re not some annoying advertiser sharing leaflets here and there, but one of the people that other people find interesting and ultimately reach out to. The internet gives you limitless possibilities.

Since so many people spend so much time surfing, your online reputation is what frames the image of your business. Note for example, that your page ranking compared to other competitors’ page ranking is very determining in how positive people’s view is.

One Team gives you an effective guide in enhancing your online reputation.

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1. Decide on how you want your brand to be perceived

There are many things to consider in framing your overall brand’s image, for your online reputation. Fundamentally, you should address what you want your brand to stimulate the target audience when it comes to their mind.

Your brand could feel authentic, sustainable, credible, a provider of good customer experience, visionary, innovative and so on and so forth.

You should put primary focus on one characteristic that you want your business to project. Examine multiple aspects before deciding. Take into account what your target audience is and what the background and history of your brand is about.


2. Evaluate your current strategy on reputation

In order to form a strategy around your brand’s online reputation, you should look up to your current strategy, and see what’s working and what isn’t.

Assessing what people already think of your business is crucial even if you’re not planning on keeping things the same. Trying to form a reputation completely different from your current one, or at least not affected in some way by your past reputation feels awkward.

Also, make sure your activity is similarly proportioned in all of your channels. You can’t be highly active on social media and not support that activity with your reputation in your offline network.

Probably the most helpful tool in your whole online reputation management process is Brand Grader. It helps you point out the most influential blogs and news websites that have promoted your business through their content in the last 30 days, and lets you know social sources through which your business is mentioned. Brand Grader also gives you a score on your strengths and weakness of your reputation.

Other important tools that provide you with useful information about either positive or negative reputation include Go Fish Digital, Mention, Google Alerts and Talkwalker Alerts.


3. Guide everyone involved in your online reputation

In securing everything goes as planned and everyone that works for your company works positively for your brand’s image, make sure you set the right guidelines.

Sometimes people who work for a company and not for themselves might get carried away easily and forget who they represent. As the owner and manager of the business, you should be able to have access to all social media posts and make changes whenever necessary.

Directing everyone involved in your online reputation and being the last person to decide on what should be posted and what should be edited is going to facilitate your overall plan.

4. Create content through Social Media

First, identify what your Social Media goals are, and determine which platforms will be most effective in reaching your audience, and secondly what tone of voice you’re going to use.

Different Social Media address different kinds of needs. Focus your activity around demographic, psychographic and geographic characteristics of your target audience.

Something to consider in utilizing Social Media is looking up to successful work done by your competitors. You can use several tools that serve that particular purpose. Fanpage Karma and Talkwalker both give you information and help you assess both yours and your competitors’ social media activities. Note that your competitors’ work should help you find inspiration for content creation, you shouldn’t try to emulate what they do.

You can monitor the results of your Social Media presence efficiency by tracking down Social Media metrics through a dashboard. Cyfe is an effective and useful tool for dashboard customization.

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5. Publish content through Blog Posts

Create one or multiple blogs and publish content regularly through them to capture the attention of your target audience and retain traffic around your brand’s name. Use powerful headlines, relevant keywords and show instead of just telling.

Format your text properly. A lot of people don’t even bother to read something when it’s just one huge paragraph. You need to make it pleasing to the eye.

Also, adding a call to action button is more likely to keep people around and make them separate your brand from other competitors.

Remember to primarily focus on making your content readable and not on adapting it for better search engine results. When it comes to the reputation you don’t care about people just viewing your website or social media accounts, you care about what they come across when they visit them.

For better writing, Grammarly and Hemingway app are the most appropriate tools. They’ll help you make your text more readable, more understandable and more concise. For stock photos, you can use Pixabay and Pexels.

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For more content about Online Reputation Management feel free to contact One Team, the communication agency that offers unique, smart and standout solutions


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