In making use of hashtags for your social media and ultimately website traffic and engagement, all you need is a simple, thorough and timely hashtags guide. Being aware of how powerful hashtags are, you’re urgent about turning some words into really effective tools for your purposes.

Keep in mind that many people these days are attracted to whatever feels trendy, or to whatever’s seasonable and relevant to something big that pops out.

As you know, hashtags can be about many different things. They could be about something viral, which at the same time is funny and humorous, or they could serve a far more serious social responsibility purpose. Whatever the case may be, by simply following a few patterns, you can learn how to use them effectively and appropriately to strengthen your business.

One Team singlehandedly gives you the ultimate 2020 hashtags guide!

1. Research influencers

Take into account that influencers are somewhat experts in using hashtags for reaching people and engaging with target audiences. Their activity should work as a good example of your own work. What you need to do is look for influencers whose activity and content are pretty much related to your sector or area of interest.

Note that by using the same hashtags as some influencers, you might get people who are not necessarily part of your target audience bump into your page and later consider your brand more seriously.

A useful tool for finding influencers through keywords is Hashtagify. Through this platform, you can simply type any keyword that interests you and see which influencers are highest for it.

2. Look for trends

Finding out trending topics around your brand’s area of interest by researching influencers and using hashtags around those trends, will expand your business’ reach.

Remember to not just pop out words to people. Use your creativity to create content and indiscreetly support a specific reason as to why you’re using a specific hashtag.

A very helpful tool for finding out key hashtags about trending topics is RiteTag. It provides you with ideas based on specific timely information, and it gives you instant suggestions whenever you’re preparing to post something.

3. Be specific and relevant

Make sure you’re accurate in defining your target audience. Using hashtags by examining thorough details will strengthen the possibility of your business getting to the right people.

If you care about entering a specific group of people interested in something narrowed down, you should use hashtags that don’t describe something general.

For example, if you are trying to reach women interested in exotic perfumes, oils, and deodorants, you shouldn’t just use the hashtag #beauty, you should look for more accurate and specific words or phrases.

At the same time, you should use hashtags that don’t necessarily mention your brand itself, but its specific purpose. You won’t get niche groups of people close if your page looks like a stalking brand that wants to sell something. It’s better to capture people through their interests.

4. Don’t overdo your hashtags

Remember that even though you want to do a good search engine work for your pages, your ultimate goal is to address people.

It’s sometimes a bit disrupting, confusing or annoying to see a description with too many hashtags. Keep in mind that less is more.

Your target audience could be disoriented and feel like you’re not providing anything specifically directed to what they’re looking for when they read too many words. Using too many hashtags means your work is too general. You might bring too many people on your page, but not necessarily people of your target audience.

Also, you need to make sure that your brand hashtags are memorable enough. And to make that work, no matter how much of a good work you’ve done in developing your hashtags, by using too many other hashtags, people won’t be able to keep your brand’s name at the back of their head.

5. Use analytics

Since you need some more detailed stuff about your hashtags, note that Instagram lets you know how well they perform. The Instagram Graph API is a platform that provides you with information through analytics.

By using that information you’re able to put the main focus on hashtags that make your brand more recognizable and more successful, and at the same time put less focus, or leave out completely all those that make you spend pointless time, energy and money.

Another platform through which you can find out crucial information about your hashtags is Later. What it does is show you which ones drive the most likes, comments, impressions, saves and reach on your Instagram posts.

Always use analytics. You can’t simply rely on your instinct, you should always take advantage of freely available credibility.

If you want to learn more about other successful social media marketing practices, feel free to contact One Team. There’s a team of experts who have been constantly trying to find better ways to help you grow your business.