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Self-promotion is similar to spreading the word by other means, but with an artistic approach. If you took the artistic part out of the equation, advertising would look more like cash than self-promotion.

Want to get more out of your AdWord investment? Learn 15 effective ways to not only increase your response rate but also skyrocket your profits.

Organizing corporate events can be exciting and interesting, but at the same time stressful and nerve-wracking. However, with the right approach, creating publicity for corporate events becomes an easier task to accomplish.

Success in any business is not going to happen overnight. It still takes time and effort to get your affiliate marketing program up and running. However, if you are persistent, determined, and willing to give it your all, affiliate marketing can be the perfect career opportunity for you.

There are numerous success stories you hear about companies making it on the Internet. It takes good business sense and a lot of help and teamwork. Most important is the will to succeed and the perseverance to learn and the willingness to put in a lot of hard work and some money.

Digital marketing can be described as an infinite process. A deeply focused marketer is aware that a core part of the function and purpose of the job is to pay attention to trends.

Word of mouth creates an awareness campaign where information about your business travels from person to person, creating a worldwide wind of awareness.

Marketing and promoting an event rarely involve just one activity. It often requires a mix of creative, organizational, and persuasive skills overlaid with a persistent streak.

No brand wants to hear the word "crisis". Negative news travels much faster than positive news. And it's even faster on the internet. The definition of crisis has changed over time.

Branding is the most powerful marketing tool in the world. Brand identity is your company’s reputation. It’s not what you tell people about yourself; it’s what people tell one another about you.

Social media are powerful communication tools for multiple diverse functions.

A 360 degree approach can be classified as a comprehensive and holistic approach regardless of topic.

We hear a lot on news channels and articles about how different types of businesses are affected from the pandemic and how they react.

It is becoming clearer that the ongoing digital evolution is powerful enough to impact creativity in business.

Many of us may enjoy relaxing for endless hours at times. However, we forget how this can also lead to inactivity when we have little control over our lazy side.