Chew for change – Orbit, Mars

Promote the campaign and inform the external target audiences about it, inviting people to participate in the ORBIT “Masame gia kalo” program

Methods selected:

• Radio live-mentions (if possible), on selected radio-stations to spread the news about the 2nd year of the Orbit’s campaign and increase people’s awareness about the importance of dental hygiene and oral care for both adults & children
• Exploitation of TV’s media budget & the NGO’s involvement to attract media presence